Collaborations

A woman applying mascara using Betty, the pink ByStorm grip, attached to the mascara wand

Why we collaborate

Accessibility should be the standard, not the exception

ByStorm is a social enterprise. Part of how we change beauty is by working with the brands people already love — bringing accessible design into the mainstream instead of keeping it on the sidelines.

Every collaboration puts accessible tools in front of people who never knew they existed, and shows the industry that designing for every hand is good business.

Storm Menzies and Celeste Barber sitting together with the ByStorm x Booie adaptive makeup grip tool in front of them.

Live now

ByStorm x Booie

Our first collaboration — with Booie Beauty, co-founded by Celeste Barber.

For years, big beauty brands said accessibility was too niche. Booie saw what we were building and said yes — launching Betty and Margie in their iconic colours to bring accessible design to their community.

Booie is the first brand to back our mission. We're making sure they won't be the last.

Explore ByStorm x Booie
In the works

ByStorm x NYX Professional Makeup

We kicked things off with a Pride Accessibility Masterclass at the Victorian Pride Centre — an inclusive beauty event with NYX Professional Makeup, for beauty lovers of all abilities.

Now we're working with NYX to bring accessible design to one of the world's best-loved beauty brands. More to share soon.

Betty and Margie adaptive makeup grip tools of by ByStorm for accessible beauty

Want to take the world ByStorm?

Are you a brand, founder, or creative ready to make your products more accessible, inclusive, and human-led?

From product innovation to social campaigns and community-led design — we partner with teams who care about every hand their product touches.

Partner with us