Accessible by design

Accessibility is Not an Option, It’s a Standard

At ByStorm Beauty, we believe beauty should be accessible to everyone, not as an afterthought, but as a core principle of everything we create. From our products to our website, packaging, and shopping experience, we are committed to removing barriers and ensuring that every person, regardless of ability, can confidently access and enjoy beauty.

How we're leading the way in accessibility

1. Universally designed beauty Tools

Our products are not just adaptive—they’re universally designed to work for everyone:

  • Adaptive Grips: Betty & Margie attach seamlessly to your favourite beauty products, offering enhanced grip, stability, and control.
  • No Brand Restrictions: ByStorm’s tools work across multiple beauty brands, so you don’t have to change what you love.
  • Designed with Real Users: We co-design and test with people with disabilities to ensure our products are practical, intuitive, and effective.
  • Ergonomic & Easy-to-Use: No complicated adjustments. Slide it on, grip, and apply with confidence.

2. Digital Accessibility & Website Usability

Our website is designed to be fully inclusive, following Web Content Accessibility Guidelines (WCAG 2.1).

UserWay Accessibility Widget: Our site includes the UserWay accessibility tool, allowing users to customise their browsing experience with text resizing, contrast adjustments, dyslexia-friendly fonts, and more.

Keyboard Navigation: Navigate our entire website without a mouse, ensuring usability for individuals with motor impairments.

Screen Reader Compatibility: Our site is optimised for JAWS, NVDA, and VoiceOver to assist those with vision impairments.

Clear, Legible Fonts & High Contrast: We use Atkinson Hyperlegible font, ensuring maximum readability.

3. Packaging & Product Accessibility

Accessibility doesn’t stop with our products, we’ve reimagined the entire unboxing experience:

Braille & QR Codes: Product packaging includes braille labels and scannable QR codes linking to audio and video instructions.

Instructional Videos & Audio Guides: Every product has step-by-step tutorials designed for both visual and auditory learners.

Accessible Mailing Boxes: We custom-designed our packaging to be easy to open, ensuring a hassle-free experience.

4. Continuous Improvement & Community Feedback

We have tried to put accessibility at the centre of everything we do and have learnt so much on this journey.  However, we have also made a lot of mistakes along the way and know we are not perfect. So if you can see an area that we can do better in, please let us know. We want to make this the most accessible beauty brand in the world, and we are determined to get there. This is just the beginning.

If you experience any barriers while using our products, website, or packaging, we want to hear from you! 

Email us at: hello@bystormbeauty.com
 Call us at: 0450 499 985

If you need assistance, please call the national relay services on - Phone: 1800 555 660