Group of three women wearing colorful pink, red and blue outfits hugging and smiling for a ByStorm Beauty campaign Two women smiling and embracing against a purple background

The ByStorm Values

What We Believe

The truth? Most beauty tools still aren’t designed with disabled people in mind. ByStorm exists to fix what the industry left out.

We create accessible beauty tools that work with the makeup people already use — so more people can actually use it.

It's a practical fix for a design problem that never should’ve existed.

But we’re not stopping there.

We’re also challenging the industry to do better — so one day, tools like ours won’t be the add-on. They’ll be built-in.

ByStorm is here to make beauty more accessible today — and to help reimagine what’s possible tomorrow

The ByStorm Values

Access Isn’t Optional

If it doesn’t work for 1 in 5, it doesn’t work. Accessibility isn’t extra — it’s the baseline.

Makeup Is Power, Not Perfection

Beauty isn’t about fixing flaws. It’s about freedom, control, and self-expression — for every body.

Function Doesn’t Mean Boring

Clinical and beige? Not our thing. Accessible design can be bold, joyful, and proudly visible.

We Build What Was Missing

The industry didn’t design for everyone — so we did. We’re not here to compete. We’re here to complete.

We Create With, Not Just For

Nothing about us without us. Every product is with disabled communities from day one.

We Choose Empowerment Over Pity

Disabled people don’t need applause — they need tools that work. We build for real life, not headlines.

Getting It Wrong Is How We Grow

We won’t always get it right — but we’ll listen, learn, and do better next time.

  • A Quick Word on Language 

    We know language is personal — especially when it comes to disability.Some people prefer person-first ("person with a disability"), others prefer identity-first ("disabled person"). At ByStorm, we use both. Not because we’re being inconsistent, but because our community is diverse — and so are the ways people choose to describe themselves.We won’t always get it perfect, but we care enough to keep trying. If we get it wrong, tell us. We’re here to listen, learn, and do better — together.